Covering BMW, BorgWarner, BYD, Ferrari, Fisker, Forvia, Ford, GAC Aion, General Motors, Honda, Mitsubishi, Nissan, Recaro, Rivian, Stellantis, Toyota, and Volkswagen for the week of July 26 → August 1, 2024. Published August 2, 2024.
- Understand requirements (especially at senior management level)
- Sensible APQP / PPAP timing and evidence (based on perspective of the technology rather than percetion)
- D-FMEA & P-FMEA (no exceptions)
- Process Capability (an elemental cost saver)
- Customer issue bidirectional traceability (because the a above was done properly)
It has been a good few years since I worked directly for an OEM so I have to confess this comment is more perception than perspective, from an OEM point of view. It seems to me, based on my current and near past experiences in various segments of the automotive supply chain delivering to OEMs, some basic mastery of simple 'Automotive' concepts are sadly lacking. Which in turn appear, to me at least, to be an underlying theme to a good number of the issues reported in the automotive industry.
It seems as though the EE disciplines of System, SW, HW, etc have been allowed to divorce themselves from the requirements of APQP / PPAP within a sensible timeframe. Which leads to misunderstood risk proritisation and management. Which allows variability product to product. Which enforces late and delayed product launches. Which indicates poor product performance with real-world customers. Which begets the perception for real world customers they need to wait for vehicles that actually deliver what they want or need. Which drives down sales.
- Understand requirements (especially at senior management level)
- Sensible APQP / PPAP timing and evidence (based on perspective of the technology rather than percetion)
- D-FMEA & P-FMEA (no exceptions)
- Process Capability (an elemental cost saver)
- Customer issue bidirectional traceability (because the a above was done properly)
It has been a good few years since I worked directly for an OEM so I have to confess this comment is more perception than perspective, from an OEM point of view. It seems to me, based on my current and near past experiences in various segments of the automotive supply chain delivering to OEMs, some basic mastery of simple 'Automotive' concepts are sadly lacking. Which in turn appear, to me at least, to be an underlying theme to a good number of the issues reported in the automotive industry.
It seems as though the EE disciplines of System, SW, HW, etc have been allowed to divorce themselves from the requirements of APQP / PPAP within a sensible timeframe. Which leads to misunderstood risk proritisation and management. Which allows variability product to product. Which enforces late and delayed product launches. Which indicates poor product performance with real-world customers. Which begets the perception for real world customers they need to wait for vehicles that actually deliver what they want or need. Which drives down sales.
But then, maybe I'm wrong?